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Full Screen- Title
- Anti Plagiarism Certificate
- Declaration
- Certificate
- Abstract
- Acknowledgement
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. INTRODUCTION
- 2. REVIEW OF LITERATURE
- 3. CAUSE-EFFECT-OUTCOME MODEL
- 4. INDIAN MOTION PICTURE INDUSTRY- AN OVERVIEW
- 5. RESEARCH METHODOLOGY
- 6. WORD OF MOUTH RECEPTIVENESS ANDWORD OF MOUTH ADOPTION
- 7. EFFECTS OF WORD OF MOUTH ADOPTION
- 8. OUTCOMES OF PERSUASIVE EFFECT OFWORD OF MOUTH
- 9. PERSUASIVENESS OF WORD OF MOUTH IN THE PROMOTIONOF MOTION PICTURE INDUSTRY IN KERALA
- 10. MAJOR FINDINGS AND IMPLICATIONS OF THE STUDY
- Bibliography
- Appendices