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Full Screen- Title
- Anti Plagiarism Certificate
- Dedication
- Declaration
- Certificate
- Abstract
- Acknowledgement
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. Design of the Study
- 2. Review of Literature
- 3. The Life Insurance Corporation of India: A Theoretical Framework
- 4. Customer Relationship management(CRM): An Overview
- 5. Agent-Customer Relationship Bonding in LIC of India
- 6. The Effect of Agent
- 7. The Effect of CRM and ECRM Practices on Customer Satisfaction, Customer Loyalty and Customer Retention in LIC of India
- 8. Summary of Findings, Sugestions and Conclusion
- Bibliography
- Appendices