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Full Screen- Title
- Anti Plagiarism certificate
- Declaration
- Certificate
- Abstract
- Acknowledgement
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. INTRODUCTION
- 2. REVIEW OF LITERATURE
- 3. CRM OF PUBLIC SECTOR BANKS -THEORETICAL FRAME WORK
- 4. AN ANALYSIS ON PREDICTORS OF INCREASING CLIENTELE AND REASONS FOR IMPLEMENTING CRM PRACTICES OF PUBLIC SECTOR BANKS IN KERALA
- 5. AN ANALYSIS ON CRM PRACTICES OF SELECTED PUBLIC SECTOR BANKS
- 6. AN ANALYSIS ON IMPACT OF CRM PRACTICES ON THE BUSINESS FUNCTIONS AND SATISFACTION LEVEL OF CUSTOMERS IN PUBLIC SECTOR BANKS
- 7. SUMMARY OF FINDINGS,RECOMMENDATIONS AND CONCLUSION
- Bibliography
- Appendices