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Page: 417
 
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  • Title
  • Declaration
  • Certificate
  • Acknowledgement
  • Abstract
  • Contents
  • List of Tables
  • List of Figures
  • List of Abbreviations23
  • 1. Introduction
  • 2. Review of literature
  • 3. Newspaper industry - An overview
  • 4. Marketing orientation of Newspaper
  • 5. Marketing orientation and performance
  • 6. Readers' perception
  • Summary and Conclusion
  • Bibliography
  • Appendices