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Full Screen- Title
- Plagiarism Certificate
- Declaration
- Certificate
- Acknowledgement
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. Introduction
- 2. Review of literature
- 3. An overview of consumer behavior and durable goods
- 4. Analysis of general profile and factors affecting consumer behaviour for durable goods
- 5. Analysis of pre purchase behaviour of consumers for durable goods
- 6. Analysis of purchase decision of consumers for durable goods
- 7. Analysis of post purchase behaviour of consumers for durable goods
- Conclusion
- Bibliography
- Appendices