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Page: 278
 
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  • Title
  • Declaration
  • Certificate
  • Acknowledgement
  • Contents
  • List of Tables
  • List of Figures
  • Abbreviations
  • 1. Introduction
  • 2. Review of literature
  • 2.1 Consumer behaviour of parents
  • 2.2 Consumer behaviour of children
  • 3. An Overview of toys market and consumer behaviour
  • 4. Analysis and interpretation of data
  • 4.2 Buying of toys for the children
  • 4.3 Stage I- Need recognition of Toys
  • 4.4 Stage II-Information search about the toys
  • 4.5 Stage III- Alternative evaluation of toys
  • 4.6 Stage IV- Purchase of toys
  • 4.7 Gender of children and toy purchases by the parents
  • 4.8 Purchase habit of Toys
  • 4.9 Stage V-Post purchase evaluation of toys
  • 4.10 Various toys purchase for the usage of children
  • 4.11 Gender of Upper Primary School Children
  • 5. Findings, Suggestions and Conclusion
  • Bibliography
  • Appendices