• HOME
  • Search & Results
  • Full Text
  • Thesis Details
 
Page: 413
 
Full Screen

  • Title
  • DECLARATION
  • CERTIFICATE
  • ACKNOWLEDGEMENT
  • CONTENTS
  • LIST OF TABLES
  • LIST OF GRAPHS
  • List of Abbreviations
  • I. Introduction
  • Economic Significance.
  • Table 1. 1 Revenue Receipts from Central Excise and Customs duty on Textile Industry
  • Fig. 1.1 Trend of Revenue Receipts from Central Excise and Customs duty on Textile Industry
  • Table 1.2 Employment Generation by the Organised Sectors in the Textile Industry as on 31-03-2003
  • Fig. 1.2 Employment Generation by The Organised Sectors in the Textile Industry as on 31-03-2003
  • Table 1.3 Share of Textile Export to Total Export
  • Fig. 1.3 Trend of Share of Textile Export to Total Export
  • Structure of the Industry
  • Production
  • Table 1.4 Production of Yarn
  • Fig. 1.4 Trend of Production of Yarn
  • Table 1.5 Production of Cloth
  • Fig. 1.5 Trend of Production of Cloth
  • Table 1.6 Per capita Availability of Cloth
  • Fig. 1.6 Trend of Per capita Availability of Cloth
  • Marketing
  • Table 1.7 Consumption of Cloth
  • Fig. 1.7 Trend of Consumption of Cloth
  • Table 1.8 Textile Export from India
  • Fig. 1.8 Trend of Textile Export from India
  • Indian Textile Industry in the Post - MFA Period.
  • Geographical Concentration.
  • Textile Industry in Kerala
  • Retail outlets in Kerala
  • Statement of the Problem
  • Review of Literature
  • Objectives of the Study
  • Hypotheses
  • Methodology
  • Sample Frame
  • Tools for collection of Data
  • Period of Study
  • Tools for Analysis
  • Scope of the Study
  • Limitations
  • CHAPTERISATION
  • II. Textile Industry and Consumer Behaviour
  • Consumer
  • Definitions of Consumer Behaviour
  • Consumer Decision - Making Process
  • Stages in Consumer Decision -Making Process
  • Factors Affecting Consumer Behaviour
  • Cultural Factors
  • Social Factors
  • Personal Factors
  • Life Cycle Stage
  • Occupation
  • Economic Situation
  • Life Style
  • Personality
  • Self - Concept
  • Psychological Factors
  • Motivation
  • Perception
  • Learning
  • Attitude
  • III. Product Specification
  • Brand Preference
  • Table 3.1 Perceptions of Consumers in the Regional Markets about the Influence of Brand
  • Table 3.2 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Brand
  • Table 3.3 Opinions of the Sale Forces about the Influence of Brand
  • Quality
  • Table 3.4 Perceptions of Consumers in the Regional Markets about the Influence of Quality.
  • Table 3.5 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Quality
  • Table 3.6 Opinions of the Sales Forces about the Influence of Quality
  • Colour
  • Table 3.7 Perceptions of Consumers in the Regional Markets about the Influence of Colour
  • Table 3.8 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Colour
  • Table 3.9 Opinions of the Sales Forces about the Influence of Colour
  • Fabric
  • Table 3.10 Perceptions of Consumers in the Regional Markets about the Influence of Fabric
  • Table 3.11 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Fabric
  • Table 3.12 Opinions of the Sales Forces about the Influence of Fabric
  • Fashion
  • Table 3.13 Perceptions of Consumers in the Regional Markets about the Influence of Fashion
  • Table 3.14 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Fashion
  • Table 3.15 Opinions of the Sales Forces about the Influence of Fashion
  • Readymade Garments
  • Table 3.16 Perceptions of Consumers in the Regional Markets about the Influence of Ready-made Garments.
  • Table 3.17 Perceptions of the Consumers in the Urban, Semi- urban and Rural Markets about the Influence of Readymade Garments.
  • Table 3.18 Opinions of the Sales Forces about the Influence of Readymade Garments
  • Domestic Products
  • Table 3.19 Perceptions of Consumes in the Regional Markets about their Preference for Domestic Textile Products.
  • Table 3.20 Perceptions of Consumers in the Urban, Semi- urban and Rural Markets about the Influence of their Preference for Domestic Textile Products.
  • Table 3.21 Opinions of the Sales Forces about the Influence of Consumers Preference for Domestic Textile Products.
  • Foreign Products
  • Table 3.22 Perceptions of Consumers in the Regional Markets about the Influence of their Preference for Foreign Textile Products.
  • Table 3.23 Perceptions of Consumers in the Urban, Semi- urban and Rural Markets about the Influence of Foreign Textile Products
  • Table 3.24 Opinions of the Sales Forces about the Influence of Foreign Textile Products.
  • Price
  • Table 3.25 Perceptions of the Consumers in the Regional Markets about the Influence of Price
  • Table 3.26 Perceptions of Consumers in the Urban, Semi -urban and Rural Markets about the Influence of Price
  • Table 3.27 The Opinions of Sales forces about the Influence of Price
  • CONCLUSION AND TEST OF HYPOTHESIS
  • Table 3.28 Exponential Trend Value - Product Specification - Northern Region
  • Table 3.29 Exponential Trend Value - Product Specification - Central Region
  • Fig. 3.1 Exponential Trend - Product Specification - Northern Region
  • Fig. 3.2 Exponential Trend - Product Specification - Central Region
  • Table 3.30 Exponential Trend Value. Product Specification - Southern Region
  • Table 3.31 Exponential Trend Value - Product Specification - Rural
  • Fig. 3.3 Exponential Trend - Product Specification - Southern Region
  • Fig. 3.4 Exponential Trend - Product Specification - Rural
  • Table 3.32 Exponential Trend Value - Product Specification - Semi-urban
  • Table 3.33 Exponential Trend Value - Product Specification - Urban
  • Fig. 3.5 Exponential Trend - Product Specification - Semi-urban
  • Fig. 3.6 Exponential Trend - Product Specification - Urban
  • IV. Preference for Source of Buying
  • Shop Attributes
  • Table 4.1 Perceptions of Consumers in the Regional Markets about the Influence of Shop Attributes.
  • Table 4.2 Perceptions of Consumers in the Urban, Semi- urban and Rural Markets about the Influence of Shop Attributes.
  • Table 4.3 Opinions of the Sales Forces about the Influence of Shop Attributes.
  • Location of Shops
  • Table 4.4 Perceptions of Consumers in the Regional Markets about the Influence of Location of Shops.
  • Table 4.5 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Location of shops
  • Table 4.6 Opinions of the Sales forces about the Influence of Location of Shop.
  • Sales Personnel
  • Chart - 4.1 Stages of Interaction of the Sales Personnel with the Prospects
  • Table 4.7 Perceptions of Consumers in the Regional Markets about the Influence of the Sales Personnel
  • Table 4.8 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of the Sales Personnel
  • Provision for Replacement
  • Table 4. 9 Perceptions of Consumers in the Regional Markets about the Influence of Provision for Replacement
  • Table 4.10 Perceptions of Consumers in the Urban, Semi- urban and Rural Markets about the influence of Provision for Replacement
  • Table 4.11 The opinions of the sales forces about the influence of provision for replacement.
  • Influence of Family Members
  • Table 4.12 Perceptions of Consumers in the Regional Markets about the Influence of the Family Members.
  • Table 4.13 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Family Members
  • Table 4.14 Opinions of the Sales Forces about the Influence of Family Members
  • CONCLUSION AND TEST OF HYPOTHESIS
  • Table 4.15 Exponential Trend Value - Preference for Source of Buying - Northern Region
  • Table 4.16 Exponential Trend Value - Preference for Source of Buying - Central Region
  • Fig. 4.1 Exponential Trend - Preference for Source of Buying - Northern Region
  • Fig. 4.2 Exponential Trend - Preference for Source of Buying - Central Region
  • Table 4.17 Exponential Trend Value - Preference for Source of Buying - Southern Region
  • Table 4.18 Exponential Trend Value - Preference for Source of Buying - Rural
  • Fig. 4.3 Exponential Trend - Preference for Source of Buying - Southern Region
  • Fig. 4.4 Exponential Trend - Preference for Source of Buying - Rural
  • Table 4.19 Exponential Trend Value - Preference for Source of Buying - Semi-urban
  • Table 4.20 Exponential Trend Value - Preference for Source of Buying - Urban
  • Fig. 4.5 Exponential Trend - Preference for Source of Buying - Semi-urban
  • Fig. 4.6 Exponential Trend - Preference for Source of Buying - Urban
  • V. Influence of Advertisement and Sales Promotion
  • Television Advertising
  • Table. 5.1 Perceptions of Consumers in the Regional Markets about the Influence of Television Advertising
  • Table 5.2 Perceptions of Consumers in the Urban, Semi -urban and Rural markets about the Influence of Television Advertising
  • Table 5.3 Opinions of the Sales Forces about the Influence of Television Advertising
  • Radio Advertising
  • Table 5.4 Perceptions of Consumers in the Regional Markets about the Influence of Radio Advertising
  • Table 5.5 Perceptions of Consumers in the Urban, Semi - urban and Rural Markets about the Influence of Radio Advertising.
  • Table 5.6 Opinions of the Sales Forces about the Influence of Radio Advertising
  • Newspaper Advertising
  • Table 5.7 Perceptions of Consumers in the Regional Markets about the Influence of Newspaper Advertising.
  • Table 5.8 Perceptions of Consumers in Urban, Semi -Urban and Rural Markets about the Influence of Newspaper Advertising
  • Table 5.9 Opinions of the Sales Forces about the Influence of Newspaper Advertising
  • Table 5.10 Perceptions of Consumers in the Regional Markets about the Influence of Magazine Advertising
  • Table 5.11 Perceptions of Consumers in the Urban, Semi -urban and Rural Markets about the Influence Magazine Advertising
  • Table 5.12 Opinions of the Sales Force about the Influence of Magazine Advertising
  • Poster Advertising
  • Table 5.13 Perceptions of Consumers in the Regional Markets about the Influence of Poster Advertising.
  • Table 5.14 perceptions of consumers in the Urban, Semi - urban and Rural Markets about the Influence of Poster Advertising
  • Table 5.15 Opinions of the Sales Forces about the Influence of Poster Advertising
  • Billboard / Banner Advertising
  • Table 5.16 Perceptions of Consumers in the Regional Markets about the Influence of Billboard / Banner Advertising
  • Table 5.17 Perceptions of Consumers in the Urban, Semi- urban, and Rural Markets about the Influence of Billboard / Banner Advertising.
  • Table 5.18 Opinions of Sales Forces about the Influence of Billboard / Banner Advertising
  • CONCLUSION AND TEST OF HYPOTHESIS
  • Table 5.19 Exponential Trend Value – Advertising Northern Region
  • Table 5.20 Exponential Trend Value – Advertising Central Region
  • Fig. 5.1 Exponential Trend – Advertising Northern Region
  • Fig. 5.2 Exponential Trend – Advertising Central Region
  • Table 5.21 Exponential Trend Value – Advertising Southern Region
  • Table 5.22 Exponential Trend Value – Advertising Rural
  • Fig. 5.3 Exponential Trend – Advertising Sourthern Region
  • Fig. 5.4 Exponential Trend – Advertising Rural
  • Table 5.23 Exponential Trend Value – Advertising Semi-urban
  • Table 5.24 Exponential Trend Value – Advertising Urban
  • Fig. 5.5 Exponential Trend – Advertising Semi-urban
  • Fig. 5.6 Exponential Trend – Advertising Urban
  • Discount
  • Table 5: 25 Perceptions of Consumers in the Regional Markets about the Influence of Discount
  • Table 5: 26 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Discount
  • Table 5.27 Opinions of the Sales Forces about the Influence of Discount
  • Gift Schemes
  • Table 5.28 Perceptions of Consumers in the Regional Markets about the Influence of Gift Schemes
  • Table 5.29 Perceptions of Consumers in the Urban, Semi -urban and Rural Markets about the Influence of Gift Schemes
  • Table 5.30 Opinions of the Sales Forces about the Influence of Gift Schemes
  • Packaging
  • Table 5.31 Perceptions of Consumers in the Regional Markets about the Influence of Packaging
  • Table 5.32 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Packaging.
  • Table 5.33 Opinions of the Sales Forces about the Influence of Packaging
  • Incentives
  • Table 5.34 Perceptions of Consumers in the regional Markets about the Influence of Incentives
  • Table 5.35 Perceptions of consumers in the Urban, Semi urban and Rural markets about the Influence of Incentives.
  • Table 5.36 Opinions of the Sales Forces about the Influence of Incentives.
  • Credit Schemes
  • CONCLUSION AND TEST OF HYPOTHESIS
  • Table 5.37 Exponential Trend Value - Sales Promotion Northern Region
  • Table 5.38 Exponential Trend Value - Sales Promotion Central Region
  • Fig. 5.7 Exponential Trend - Sales Promotion Northern Region
  • Fig. 5.8 Exponential Trend - Sales Promotion Central Region
  • Table 5.39 Exponential Trend Value - Sales Promotion Southern Region
  • Table 5.40 Exponential Trend Value - Sales Promotion Rural
  • Fig. 5.9 Exponential Trend - Sales Promotion Sourthern Region
  • Fig. 5.10 Exponential Trend - Sales Promotion Rural
  • Table 5.41 Exponential Trend Value - Sales Promotion Semi-urban
  • Table 5.42 Exponential Trend Value - Sales Promotion Urban
  • Fig. 5.11 Exponential Trend - Sales Promotion Semi-urban
  • Fig. 5.12 Exponential Trend- Sales Promotion Urban
  • VI. Socio - Economic Factors of Buyers
  • Social Status
  • Table. 6.1 Perceptions of Consumers in the Regional Markets about the Influence of Social Status on the Purchase of Textiles
  • Table 6.2 Perceptions of Consumers in the Urban, Semi- urban and Rural Markets about the Influence of Social Status on the Purchase of Textiles
  • Table 6.3 Opinions of the sales forces about the influence of the social status of consumers on the purchase of textiles
  • Economic Status
  • Table. 6.4 Perceptions of Consumers in the Regional Markets about the Influence of Economic Status
  • Table. 6.5 Perceptions of Consumers in the Urban, Semi -urban and Rural Markets about the Influence of Economic Status
  • Table. 6.6 Opinions of the Sales Forces about the Influence of Economic Status Table.
  • Residential Status
  • Table 6.7 Perceptions of Consumers in the Regional Markets about the Influence of Residential Status
  • Table 6.8 Perceptions of Consumers in the Urban, Semi- urban and Rural Markets about the Influence of Residential Status.
  • Table 6.9 Opinions of the Sales Forces about the Influence of Residential Status.
  • Occupational Status
  • Table 6.10 Perceptions of Consumers in the Regional Markets about the Influence of Occupational Status
  • Table 6.11. Perceptions of Consumers in the Urban, Semi- urbanand Rural Markets about the lnfluence of Occupational Status
  • Table 6.12 Opinions of the Sales Forces about the Influence ofOccupational Status of Consumers on the Purchase of Textiles.
  • Casual Income
  • Table. 6.13 Perceptions of Consumers in the Regional Markets about the Influence of Casual Income
  • Table. 6.14 Perceptions of Consumers in the Urban, Semi-urbanand Rural Markets about the Influence of Casual Income
  • Table. 6.15 Opinions of the Sales Forces about the Influence of Casual Income.
  • Foreign Contact of Consumers
  • Table 6.16 Perceptions of Consumers in the Regional Markets about the Influence of their Foreign Contact.
  • Table 6.17 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of their Foreign Contact
  • Table 6.18 Opinions of the Sales Forces about the Influence ofForeign Contact of Consumers.
  • Government Policy
  • Table 6.19 Perceptions of Consumers in the Regional Marketsabout the Influence of Government Policy
  • Table 6.20 Perceptions of Consumers in the Urban, Semi - urban and Rural Markets about the Influence of Government Policy
  • Table 6.21 Opinions of the Sales Forces about the Influence of Government Policy
  • Educational Status
  • Table 6.22 Perceptions of Consumers in the Regional Marketsabout the Influence of their Educational Status.
  • Table 6.23 Perceptions of Consumers in the Urban, Semi- urbanand Rural Markets about the Influence of Educational Status
  • Table. 6.24 Opinions of the Sales Forces about the Influence of Educational Status.
  • Festivals
  • Table 6.25 Perceptions of Consumers in the Regional Markets about the Influence of Festivals.
  • Table 6. 26 Perceptions of Consumers in the Urban, Semi-urban and Rural Markets about the Influence of Festivals.
  • Table 6 27 Opinions of the Sales Forces about the Influence of Festivals.
  • CONCLUSION AND TEST OF HYPOTHESIS
  • Table 6.28 Exponential Trend Value - Socio-Economic Factors of Buyers - Northern Region
  • Table 6.29 Exponential Trend Value - Socio-Economic Factors of Buyers - Central Region
  • Fig. 6.1 Exponential Trend - Socio-Economic Factors of Buyers - Northern Region
  • Fig. 6.2 Exponential Trend - Socio-Economic Factors of Buyers - Central Region
  • Table 6.30 Exponential Trend Value - Socio-Economic Factors of Buyers - Southern Region
  • Table 6.31 Exponential Trend Value - Socio-Economic Factors of Buyers - Rural
  • Fig. 6.3 Exponential Trend - Socio-Economic Factors of Buyers - Southern Region
  • Fig. 6.4 Exponential Trend - Socio-Economic Factors of Buyers - Rural
  • Table 6.32 Exponential Trend Value - Socio-Economic Factors of Buyers - Semi-urban
  • Table 6.33 Exponential Trend Value - Socio-Economic Factors of Buyers - Urban
  • Fig. 6.5 Exponential Trend - Socio-Economic Factors of Buyers - Semi-urban
  • Fig. 6.6 Exponential Trend - Socio-Economic Factors of Buyers - Urban
  • VII. Summary of Findings and Suggestions
  • Product Specification
  • Preference for Source of Buying
  • Influence of Advertisement and Sales Promotion
  • Socio - Economic Factors of Buyers
  • Recommendations and Suggestions
  • Market Monitoring Cell (MMC)
  • Revival of the Handloorn Sector
  • Product Enrichment
  • Training Programmes for the Sales Forces.
  • Cost Competitiveness
  • Redesigning of Packaging
  • Regional Marketing
  • Topics for Further Research
  • BIBILIOGRAPHY
  • APPENDIX - I Consumer behaviour in retail marketing of textiles in Kerala
  • APPENDIX - II Consumer behaviour in retail marketing of textiles in kerala