Marketing Orientation of Newspaper Industry in Kerala

Accession Number T 3042 
Call Number  
Research Scholar Vinesh Ottuparammal 
Guide Johnson, B 
Year 2016 
Centre of Research Department of Commerce, K G College, Pampady 
Scholar Address Vinesh Ottuparammal, Ottupara (H), Cheekode (P. O.,), Malappuram (Dist.), 673 645 
Guide Address Dr. B. Johnson, Asso. Professor, Dept. of Commerce and Management Studies, University of Calicut, Malappuram, 673 635 
Branch of Study Commerce
Keywords Marketing
Orientation
Newspaper industry
Kerala