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A study on marketing strategies of BSNL in telecommunication services – A comparative study with private sector telecommunication service providers in Kerala
| Accession Number |
T 2617 |
| Call Number |
RT 338. 473 845 306 5 Q5 |
| Research Scholar |
Sabu, V G |
| Guide |
Sreeranganadhan, K |
| Year |
2015 |
| Centre of Research |
School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Sri Sabu V G, Sabu Land, Valiyakattackal, Venjaramoodu P O, Thiruvananthapuram- 695607 |
| Guide Address |
Dr K Sreeranganadhan, Director, School of Management and Business Studies, Mahatma Gandhi University, Priyadarshini Hills, P O, Kottayam-686560 |
| Branch of Study |
Management studies |
| Keywords |
Marketing strategies
BSNL
Bharat Sanchar Nigam Ltd
Telecommunication services
Customer services
Kerala
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