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Page: 281
 
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  • Title
  • Declaration
  • Certificate
  • Acknowledgement
  • Preface
  • Abstract
  • Contents
  • List of Tables
  • List of Figures
  • Abbreviations
  • 1. Introduction
  • 2. Tourism - An overview
  • 3. Literature review
  • 4. Tourism brand promotion in Kerala - Problems and prospects
  • 5. Destination brand effectiveness of Kerala tourism
  • 6. Summary of findings, conclusions and recommendations
  • Bibliography
  • Appendices
  • Index